Formo vs Heap

Explore how Formo compares to Heap. Formo delivers fast, accurate insights to power smarter product decisions for onchain teams.

Why choose Formo over Heap

Heap is an analytics tool for traditional web and mobile apps, providing automated event tracking and in-depth user behaviour insights, but it falls short when it comes to onchain data, making it less suitable for DeFi teams. It requires complex instrumentation and custom data pipelines to make it work for DeFi.

Formo makes analytics and attribution simple for DeFi teams. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.

Pricing
Free / $199 / $499
Contact Sales

  • Product Analytics
  • Web Analytics
  • Chartbuilder
  • Custom Charts
  • Real-time Activity Feed
  • UTM Tracking
  • Retention & Churn Metrics
  • Onchain Attribution
  • Web3 Funnel Analytics
  • Wallet Intelligence
  • Wallet Activity Feed
  • Dapps and Tokens Data
  • Wallet Labels and Score
  • User Segmentation
  • Multi-chain Support
  • Platform API Access
  • Data retention:
    • 1 year (Free) / Unlimited (Enterprise)
    • 1 year

Why Look for a Heap Alternative?

Heap is a product analytics tool designed for Web2, not Web3. It's missing many features that onchain apps need.

Traditional product analytics tools don't support onchain data and wallets out of the box, which means you'd have to build your own data pipelines yourself.

Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.

Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.

KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.

Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

How is Formo different?

Heap is a product analytics tool for Web2, offering automatic event tracking and user behaviour insights. However, Web3 projects present unique challenges. Formo is crafted for Web3, integrating wallet data to provide deeper insights into onchain user behaviour.

With Formo, you can track key Web3 events such as wallet connects, transactions and in-app behaviour—from offchain to onchain with no-code integrations and autocapture.

Analytics built for Crypto and DeFi apps
Designed specifically for Web3 teams, Formo enables dApp analytics and allows you to track user behaviour based on onchain interactions. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.

Heap requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.

With Formo, you can use autocapture to automatically track key wallet events such as wallet connects, transactions, and in-app behaviour from offchain to onchain.

Formo provides seamless onchain and offchain data integration, making it the perfect analytics solution for Web3 startups and dApps.

How does event tracking work with Heap and Formo?

Heap relies on traditional event tracking via user IDs or email addresses, whereas Formo uses Web3 analytics. This means you can track and engage users based on their onchain behaviour, segment users based on token holdings, and tailor experiences for specific wallet types.

Formo lets you measure:

  • Wallets
  • Transactions
  • Revenue per wallet (RPW)
  • Onchain user retention
  • User segmentation
  • User lifecycle (new, returning, at-risk, churning)
  • And more…

Formo goes further by providing actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth.

How does Formo integrate onchain & offchain data into crypto-native analytics?

Heap is mainly focused on traditional product analytics. While powerful, it lacks native support for Web3 applications. With Formo, you get:

  • Web3 user research tools.
  • Onchain cohort segmentation.
  • Cross-chain data analysis without needing complex SQL queries.

How does pricing work?
Formo provides a transparent and affordable pay-as-you-go model based on Monthly Active Users (MAUs.) Users benefit from free-tier access and competitive rates for additional usage.

  • Free tier with generous usage.
  • No hidden fees or locked features.
  • Predictable, usage-based pricing.

Who should use Formo?

Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.

  • Web3 Startups & dApps needing analytics beyond traditional web tracking.
  • DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behaviour with unified analytics designed for web3.
  • Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
  • Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
  • DAOs & Communities seeking insights into community engagement.

Formo is the data platform for onchain apps. Understand your users, where they come from, and what they do so you can build a better app. Formo makes analytics easy. Get the best of web, product, and onchain analytics on one crypto-native platform to understand and engage onchain users. No third-party cookies, no personal data. Just clear, privacy-friendly insights.