# Formo vs Matomo Looking for analytics that go beyond surface-level insights? Formo is a powerful alternative to Matomo for onchain teams. ## Why choose Formo over Matomo Matomo offers robust web analytics for conventional websites, with a strong focus on data ownership and privacy. Formo makes analytics simple for DeFi apps. Get the best of product analytics, onchain data, and wallet intelligence to help you drive growth onchain. ### Pricing - Formo: Free / $199 / $499 - Matomo: Free / €172 / Custom | Feature | Formo | Matomo | |-------------------------------|----------------------|-----------------------| | Web Analytics | Yes | Yes | | Privacy-friendly Analytics | Yes | Yes | | Real-time Activity Feed | Yes | Yes | | UTM Tracking | Yes | Yes | | Retention & Churn Metrics | Yes | Yes | | Onchain Attribution | Yes | No | | Revenue Tracking | Yes | No | | Web3 Funnel Analytics | Yes | No | | Wallet Intelligence | Yes | No | | Wallet Activity Feed | Yes | No | | Dapps and Tokens Data | Yes | No | | User Segmentation | Yes | No | | Multi-chain Support | Yes | No | | Platform API Access | Yes | Yes | | Data Retention | 1 year / Unlimited | 24 months / Custom | ## Why Look for a Matomo Alternative? Matomo is a solid choice for privacy-focused Web2 analytics—but it’s not built for Web3. However, it doesn't quite meet the needs of onchain apps. Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time. ### Actionable analytics for onchain apps Spend less time building analytics, and more time building products. Leave the complex data engineering to us. #### How is Formo different? Understanding user behaviour in Web3 requires more than traditional website tracking. Matomo relies on cookie-based session tracking and pageviews, while Formo captures onchain activity, wallet behaviour, and smart contract interactions. Built for Web3 from the ground up, Formo delivers the insights Web3 teams actually need. ### How does event tracking work with Matomo and Formo? Matomo is built for Web2. It focuses on traditional metrics like pageviews, bounce rates, and traffic sources. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain enabling real-time analytics for DeFi product and marketing teams. Matomo requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions. With Formo, you can use autocapture to automatically track key wallet events such as wallet connects, transactions, and in-app behaviour from offchain to onchain. ### How does Formo integrate onchain & offchain data? While Matomo is strong in offchain analytics, it offers no visibility into onchain behaviour. Formo unifies wallet data, token holdings, and transaction history with traditional web events giving you a complete picture of user behaviour across both realms. Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation. ### What web3 growth metrics can I track on Matomo and Formo? Matomo helps track basic KPIs like visits, conversions, and referrers. But Web3 teams need more. Formo introduces growth metrics like wallet segmentation, token ownership insights, and onchain attribution—allowing teams to measure campaign performance, retention, and user LTV onchain. Formo lets you measure: - Wallets - Transactions - Revenue per wallet (RPW) - Onchain user retention - User segmentation - User lifecycle (new, returning, at-risk, churning) ## Who should use Formo? Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain. - **Web3 Founders & Startups:** Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behaviour with unified analytics designed for web3. - **Web3 Marketers & Growth Teams:** Measure and optimize campaign performance with wallet-based tracking and onchain attribution. - **Onchain app builders:** Understand how users interact with apps and protocols with unified product analytics designed for onchain. ## Migrating to Formo Formo helps product and marketing teams make sense of wallet activity, onchain behaviour, and analytics — and we’re ready to help you switch without the stress. ### Steps to Migrate 1. **Install Formo:** Sign up, create a workspace, and install Formo easily. Set up in minutes. 2. **Import Data:** We’ve made it easy to map your existing events to Formo’s wallet-native analytics. 3. **Start Capturing Data:** Formo autocaptures key events in the user journey from offchain to onchain. ## Your questions, answered ### What is the core difference between Formo and Matomo? ### Does Matomo support wallet or onchain tracking? ### When does Matomo make more sense than Formo? ### How does Formo approach data privacy? ### Can I use Matomo alongside Formo? ### Which platform is better for measuring marketing ROI on a DeFi app? ### What does Formo's pricing include? --- Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.