Formo vs. Mixpanel

Looking for analytics that go beyond web insights? Explore why Formo is a powerful alternative to Mixpanel for DeFi teams.

Why choose Formo over Mixpanel

Mixpanel excels in traditional SaaS analytics but lacks support for onchain data, making it less suitable for onchain apps and teams. Mixpanel's pricing is also event-based and unpredictable. It demands complex instrumentation and custom data pipelines to make it work for DeFi.

Formo makes analytics simple for data-driven DeFi teams with predictable MAU-based pricing. Get the best of product analytics, web analytics, and wallet intelligence to help you drive growth onchain.

Pricing

  • Formo: Free / $199 / $499 (Unlimited events)
  • Mixpanel: Free (1M events cap) / Growth (starts $0, $0.28/1K events after free tier) / Enterprise (contact sales)

Product Analytics

Feature Formo Mixpanel
Web Analytics Yes Yes
User Profiles Yes Yes
Real-time Activity Feed Yes Yes
UTM Tracking Requires setup Yes
Retention & Churn Metrics Yes No wallet-based retention
Revenue Tracking Yes Yes
Funnel Analytics Yes Yes
Wallet Intelligence Yes No
Wallet Labels Yes No
DeFi and Tokens Data Yes No
Contract event tracking Yes No
User Segmentation Yes Yes
Multi-chain Support 40+ chains No
API Access Yes Yes
Open Source SDK Yes No
Ask AI Yes No

Why Look for a Mixpanel Alternative?

Mixpanel is an established product analytics tool built for Web2. However, it's missing many features that onchain apps need. Traditional product analytics tools don't support onchain data and wallets out of the box, which means you'd have to build your own data pipelines yourself.

Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.

Actionable analytics for onchain apps

Spend less time building analytics, and more time building products. Leave the complex data engineering to us.

How is Formo different?

Mixpanel is great for tracking standard event-based metrics in Web2 apps, but Formo goes beyond this to deliver analytics specific to Web3 projects. Formo helps you track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain.

With Formo, you can track key wallet events such as wallet connects, transactions and in-app behavior from offchain to onchain with no-code integrations and autocapture. Formo is built for crypto-native startups and enterprises, giving you actionable insights into wallet behavior, product usage, and complete visibility of the user journey.

Insights Comparison

What insights do I get from Mixpanel and Formo?

  • Mixpanel relies on traditional event tracking via user IDs or email addresses.
  • Formo uses wallet intelligence and web3-native analytics for crypto wallets and onchain transactions, allowing you to track and engage users based on their onchain behavior.

Who should use Formo?

Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions — critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.

  • DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention.
  • Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
  • Onchain app builders: Understand user interactions with apps and protocols.

Migrating to Formo

Formo helps product and marketing teams make sense of wallet activity, onchain behavior, and analytics — and we’re ready to help you switch without the stress.

Steps to Get Started:

  1. Install Formo: Sign up, create a workspace, and install Formo easily.
  2. Import Data: Map your existing events to Formo’s wallet-native analytics.
  3. Start Capturing Data: Formo autocaptures key events in the user journey from offchain to onchain.