Formo vs Plausible
Explore how Formo compares to Plausible. Formo delivers fast, accurate insights to power smarter product decisions for onchain teams.
Why choose Formo over Plausible
Plausible offers privacy-friendly website analytics. But it falls short when you need to understand how users interact onchain.
Formo captures the full DeFi user journey from wallet connects to transactions with full attribution all in one place. Formo makes analytics simple for DeFi teams. Get the best of product analytics, onchain data, and wallet intelligence to help you drive growth onchain.
Pricing
| Feature | Formo Pricing (Free / $199 / $499) | Plausible Pricing ($69 / $104 / $139) |
|---|---|---|
| Web Analytics | Yes | Privacy-friendly Analytics |
| Real-time Activity Feed | Yes | Yes |
| UTM Tracking | Yes | Yes |
| Retention & Churn Metrics | Yes | Yes |
| Onchain Attribution | Yes | No |
| Revenue Tracking | Yes | No |
| Wallet Intelligence | Yes | No |
| User Segmentation | Yes | No |
| Multi-chain Support | Yes | No |
| Platform API Access | Yes | No |
| Data Retention | 1 year (Free) / Unlimited (Enterprise) | 3 years (Starter) / 5+ years (Custom) |
Why Look for a Plausible Alternative?
Plausible is a privacy-friendly analytics tool, but it’s missing several features that onchain teams need.
Formo is the data platform designed for crypto and neo finance teams, helping DeFi apps drive growth onchain with unified analytics, wallet intelligence, and onchain attribution in less time.
Product Analytics
Spend less time building analytics, and more time shipping apps. Set up in minutes.
KPIs and Key Metrics
Measure Wallets, Transactions, Revenue, and Retention. Monitor engagement and growth over time.
Onchain Attribution
Understand how users use your onchain app across key touchpoints from offchain to onchain.
Actionable analytics for onchain apps
Spend less time building analytics, and more time building products. Leave the complex data engineering to us.
How is Formo different?
Understanding user behaviour in Web3 goes beyond traditional metrics like sessions, cookies, and bounce rates. Web3 users interact through wallets, smart contracts, and tokens so you need crypto-native tools that can see all of that.
Plausible tracks anonymous sessions on the web.
Formo tracks real wallet behaviour both on and off chain.
What is Web3-Native Analytics?
Plausible uses cookie-based tracking to log sessions, pageviews, and referral traffic. Formo is built for Web3 from the ground up. Formo, in contrast, is built for Web3, leveraging onchain data to track user interactions, wallet activity, and conversions across key touchpoints from offchain to onchain across multiple chains.
How does Formo integrate onchain & offchain data?
Plausible gives you a snapshot of session metrics. But in Web3, sessions mean nothing without onchain context. Formo bridges the gap—combining standard web analytics with deep onchain data like wallet activity, token holdings, and transaction history. You can segment users by what they own, not just what they click.
Formo delivers deeper insights by analyzing wallet activity, apps, tokens, and other wallet properties, enabling precise audience segmentation.
How does event tracking work with Plausible and Formo?
Plausible requires a manual setup for tracking wallet events such as wallet connects, signatures, and transactions.
With Formo, you can use autocapture to automatically track key wallet events such as wallet connects, transactions, and in-app behaviour from offchain to onchain.
What metrics can I track with Plausible and Formo?
Plausible focuses on standard web metrics such as page views and bounce rates.
Formo lets you measure:
- Wallets
- Transactions
- Revenue per wallet (RPW)
- Onchain user retention
- User segmentation
- User lifecycle (new, returning, at-risk, churning)
- And more…
Who should use Formo?
Formo gives you actionable insights into onchain attribution, wallet activity, and onchain conversions: critical insights for sustainable onchain growth. This makes Formo ideal for product teams, founders, and data-driven growth teams in Web3 seeking to move the needle onchain.
- DeFi Founders & Startups: Measure your KPIs with sound metrics such as revenue and retention. Get full-funnel insights into user behaviour with unified analytics designed for web3.
- Crypto Marketers & Growth Teams: Measure and optimize campaign performance with wallet-based tracking and onchain attribution.
- Onchain app builders: Understand how users interact with apps and protocols with unified product analytics designed for onchain.
Migrating to Formo
Formo helps product and marketing teams make sense of wallet activity, onchain behaviour, and analytics — and we’re ready to help you switch without the stress.
- Install Formo: Sign up, create a workspace, and install Formo easily. Set up in minutes.
- Import Data: We’ve made it easy to map your existing events to Formo’s wallet-native analytics.
- Start Capturing Data: Formo autocaptures key events in the user journey from offchain to onchain.
Your questions, answered
FAQs:
- What is the core difference between Formo and Plausible?
- Does Plausible support wallet or onchain tracking?
- When does Plausible make more sense than Formo?
- How does Formo approach privacy compared to Plausible?
- Can I use Plausible alongside Formo?
- Which platform is better for measuring marketing ROI on a DeFi app?
- What does Formo's pricing include?
Compare Formo
Looking for onchain analytics that go beyond surface-level insights? Formo delivers deeper analysis, faster performance, and a platform designed for onchain teams.