Pricing

Start for free and scale as you go.

Plans for every stage of your journey.

Monthly

Free

$0

For testing and evaluation, or small-scale deployments.

  • Web Analytics
  • Up to 500 MAUs
  • Product Analytics
  • 50K monthly events
  • Wallet Intelligence
  • Token-Gated Forms
  • Onchain Attribution
  • Live Support

Growth

$159 / month, billed yearly

For early-stage teams getting started with their app.

Everything in Free, plus:

  • Up to 5,000 MAUs
  • Audience Insights
  • User Segmentation
  • Retention Analysis
  • Funnels and Charts

Scale

$399 / month, billed yearly

For growing teams ready to scale and accelerate impact.

Everything in Growth, plus:

  • Up to 10,000 MAUs
  • MCP & API
  • Ask AI
  • Import Wallets
  • Contract Events

Enterprise

Custom

Dedicated support, SLAs, volume discounts, and more.

Everything in Scale, plus:

  • Unlimited Users
  • Feature Requests
  • Dedicated Support
  • Unlimited Events
  • Volume Discounts

Product Analytics

Feature Free Growth Scale
Monthly Events 50,000 500,000 Unlimited
Web Analytics Limited Full Full
Onchain Attribution No Yes Yes
Activity Feed Limited Full Full
Chartbuilder No Yes Yes
Funnels No Yes Yes
Retention Analysis No Yes Yes
Ask AI No No Yes
Live View No Yes Yes
Contract Events No No Yes
Alerts No No Yes
MCP & API No No Yes
Data Retention 1 year 2 years 2 years

Wallet Intelligence

Feature Free Growth Scale
Monthly Active Users (MAU) 500 5,000 10,000
Wallet Profiles No Yes Yes
Wallet Activity Feed No Yes Yes
Wallet Dapps & Tokens No Yes Yes
Audience Insights No Yes Yes
User Segmentation No Yes Yes
Behavioural Segmentation No No Yes
Profiles API No No Yes

Token Gated Forms

Feature Free Growth Scale
Monthly Responses 500 10,000 50,000
Number of Active Forms 3 10 Unlimited
Token Gating No Yes Yes
Social Verification No Yes Yes
Brand Customization No Yes Yes
Hide Formo Branding No Yes Yes

FAQs

Your Questions Answered

  • Which Formo plan is right for me?
  • Is there a free trial?
  • Do you have a startup program?
  • How are monthly events calculated?
  • How are monthly active users (MAU) calculated?
  • How do I request a demo?
  • I have more questions!

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