Turn churn into retention and build customers for life

Activate, engage, and retain onchain users. Spot power users and understand what sets them apart from those who churn.

BOOST USER RETENTION

Learn why users keep coming back

Retention is the metric that best correlates with revenue and product-market fit.

Measure, understand, and increase retention across the customer lifecycle. Formo shows you what your top users are doing—and why—so you can build products they love and come back for more.

Activation and retention

Compare product engagement between user groups to see exactly how campaigns, channels, and feature adoption impact drive user retention.

User segmentation

Segment users by demographics, behavior, or wallet labels to get to nurture lifelong customers with wallet-aware personalized experiences.

Churn prevention

Leverage cohort analytics and onchain attribution to identify churn and offer targeted experiences or that increase engagement.

MEASURE AND IMPROVE USER RETENTION

Solve your most critical retention challenges

Retention is the key to generating revenue, growing customer lifetime value, and building a competitive moat.

Too many apps are in the dark about how their product investments drive revenue.

Start by looking at user behavior to understand what makes them convert into loyal users.

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Drive revenue with precision targeting

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Turn your active users into power users

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Get insightful answers without blockers

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See which features increase retention

ONCHAIN TEAMS RUN ON FORMO

Empower every team with data to boost retention

Product

Explore individual customer journeys to boost engagement and understand why customers keep coming back.

Engineering

Test personalized experiences and validate your experiments to drive customer lifetime value with minimal engineering effort.

Marketing

Build tailored campaigns using insights from wallet profile data to meet different user segments wherever they are.

FAQs

Start driving retention today

Find answers to frequently asked questions below.

How do I identify wallets that are about to churn?

How does product analytics help improve retention and churn?

How can wallet-aware segmentation increase retention?

What else can I do with cohorts?