# Unify and segment crypto users

Formo gives you deeper insights into user behaviour and preferences, with enriched wallet profiles that links every onchain and offchain touchpoint. Get a full view of the customer journey, every time.

## Get a complete view of your users

Onchain data makes it hard for data teams to build complete customer profiles: data is naturally siloed, big and messy, and requires complex infrastructure.

Formo's identity resolution consolidates interactions across touchpoints into a single profile, with wallet intelligence and onchain attribution.

- See what your users are doing in real-time
- Unify data from offchain and onchain sources
- Link multiple wallets with identity resolution

## Onchain user segmentation

See how different user segments engage with your app. Define key cohorts like power users or churn risks, then make targeted improvements.

- Easily build dynamic audiences without SQL expertise, from real-time customer interactions including behaviors, traits, and intent signals.
- Identify high-value accounts instantly
- Segment wallets by wallet holdings and onchain activity
- Detect users who completed specific actions and funnels

## Turn wallets into rich personas

#### Wallet profiles

Get a 360° view on any wallet interacting with your app, enabling targeted messaging, product recommendations, and personalized experiences.

#### DeFi and Token data

Explore each user's full range of assets held by the wallet, including top chains, token balances, DeFi positions, and onchain attestations.

#### Social profiles

View connected social profiles of visitors and users, including ENS, Twitter, LinkedIn, Farcaster, and Lens.

## Your questions, answered

Find answers to frequently asked questions below.

- Why are wallet profiles important?
- How do wallet profiles work?
- What is identity resolution and why is it important?
- How does Formo handle identity resolution?